Director Product Marketing – EdTech

Director Product Marketing – EdTech

Job Description and Work:

We are working a search for a growth stage EdTech Software Product Company.  They are seeking a Director Product Marketing to…

– Partner w marketing team to support the org’s sales growth & goals by applying product marketing disciplines to help drive the integrated marketing strategy & plan
– Develop compelling product messaging & positioning, competitive differentiation, & storylines through collateral, content, training materials, visually compelling pitch decks, & other sales playbooks/tools
– Help refine company’s product positioning & messaging across core offerings
– Improve & refine product/solution descriptions & positioning on company’s website
– Interview internal & external SMEs, uncovering new areas of
innovation that enhance value prop
– Research, package & deliver competitive intel & market trends for the go-to-market team
– Create & execute an annual product marketing plan based

Requirements:
– Bachelor’s Degree, MBA (preferred)
– 3-6 yrs of marketing exp; including 1-4 years of product marketing
– Higher Education or Healthcare industry experience is desired
– Demonstrated ability to translate complex topics and concepts into compelling market facing materials, problem-solve & drive to insight
– Creativity & risk taking—ability to bring a fresh perspective and willingness to volunteer new/radical ideas and suggestions

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Category:  

Marketing

Date:   

March 14, 2019

Salary:  

$120K-$150K

Level:  

Mid-Senior

Location/Area:  

Bethesda, MD

Desired Hire Date:  

04/20/19

Last Updated:  

03/28/19