Marketing Operations Specialist (Marketo) – Bethesda, MD

Marketing Operations Specialist (Marketo) – Bethesda, MD

Job Description and Work:

We are working an exciting search for a Marketing Operations Specialist role with a growth stage software company based in Bethesda, MD.  This hire will be responsible for managing, analyzing and optimizing automated digital marketing campaigns for B2B and B2C clients across multiple channels. Core responsibilities are as follows:

● Manage the execution of email and landing page creation in Marketo
● Improve operational efficiencies and campaign effectiveness through Salesforce and Marketo integration, automating segmentation, campaign tracking, etc.
● Report on campaign performance
● Work collaboratively across teams to ensure automated campaigns achieve lead and revenue goals
● Build basic landing pages in CMS (WordPress) using templates
● Manage website updates
● Collaborate with product marketing director and SMEs to draft marketing content for blog posts, emails, and social media

Requirements:
● 2+ years of marketing experience with strong marketing automation experience required
● Hands-on experience using email and automation tools (Marketo, Eloqua, Hubspot, Pardot, etc) to support lead generation efforts
● Strong project management/organizational skills with the ability to successfully manage multiple projects simultaneously for different teams targeting different audiences
● Strong writing skills
● Strong analytical skills and experience reporting on campaign data
● Basic HTML

Apply Now

Category:  

Marketing

Date:   

August 28, 2018

Salary:  

$40K-$50K

Level:  

Junior-Mid

Location/Area:  

Bethesda, MD

Desired Hire Date:  

9/17/18

Last Updated:  

8/28/18